Entrepreneurship Finding the Next Big Thing: Unlocking Innovation with Blue Ocean Strategy Stefan Green, September 8, 2024September 8, 2024 In today’s saturated and fiercely competitive markets, businesses often find themselves battling for the same slice of the pie. Most companies operate in “red oceans”—spaces where industries are well-defined, competition is intense, and the potential for growth is limited. To break free from this constant struggle and truly innovate, businesses… Continue Reading
Business Change Management Trends and Fads: A Brief History and Emerging Practices for a Prosperous Future Stefan Green, September 8, 2024September 8, 2024 In the world of business, management trends come and go, but some leave a lasting impact on how organizations operate. The way we manage people, processes, and resources is constantly evolving, driven by shifting cultural expectations, advances in technology, and changing economic environments. Staying on top of these trends is… Continue Reading
Business Change How SMEs Can Take the Next Step in Their Business Growth Journey Stefan Green, September 8, 2024September 8, 2024 For small and medium-sized enterprises (SMEs), taking the next step in business growth can feel daunting, especially in a competitive and fast-changing market. However, with the right strategies, SMEs can unlock new levels of success, expand their market share, and scale operations efficiently. The key to growth lies in a… Continue Reading
Entrepreneurship The Importance of the Servicescape Model for Businesses in Today’s In-Person Economy Stefan Green, September 8, 2024September 8, 2024 In today’s highly competitive business landscape, where customers are increasingly discerning and have more options than ever, creating a memorable in-person experience is crucial for success. While many businesses are focusing on digital transformation, brick-and-mortar operations still play a significant role, especially in industries such as hospitality, retail, healthcare, and… Continue Reading
Entrepreneurship Unlocking Potential: A Comprehensive Guide to Open Innovation for Professionals and Entrepreneurs Stefan Green, September 2, 2024September 2, 2024 In today’s rapidly evolving business landscape, the ability to innovate is crucial for staying competitive. However, the traditional model of innovation—where companies rely solely on internal resources—has limitations. Enter open innovation: a paradigm that encourages companies to look beyond their four walls to leverage external ideas, technologies, and expertise. Open… Continue Reading
Entrepreneurship Marketing Strategy: Your Questions Answered Stefan Green, April 28, 2024September 7, 2024 What is the biggest marketing challenge for managers/companies today? One of the biggest challenges in marketing today is the effects of the COVID-19 global pandemic, because of the new regulations and changing consumer habits that companies will have to adhere to. Bakhtiari (2020) suggests “The pandemic is likely to produce… Continue Reading
Entrepreneurship Performance Appraisal: Development, Practice, and Usefulness Stefan Green, April 28, 2024April 28, 2024 In this blog, the key elements of performance appraisal development and practice willbe identified and then discussions will be made on reasons why its usefulness is under debate.Bratton and Gold (2012) describes performance appraisal as “a process that provides ananalysis of a person’s overall capabilities and potential, allowing informed decisions… Continue Reading
Entrepreneurship Mastering Business Model Creation: A Guide to the Business Model Canvas Stefan Green, March 23, 2024March 23, 2024 Introduction to the Business Model, and the Business Model Canvas (BMC) In the ever-changing landscape of business, adaptability and innovation are paramount. The ability to craft and refine a robust business model is essential for success. This guide is your roadmap to mastering one of the most powerful tools in… Continue Reading
Entrepreneurship Building a Sustainable Business: How Linda Chung’s ‘Scale Your Small Business’ book can guide a Sustainable Business and Fulfilling Life. Stefan Green, March 5, 2024March 9, 2024 In recent times, the concept of sustainable business has emerged as a pivotal force in the corporate world, propelled by legal mandates and increasing customer demands. Existing businesses are compelled to adapt their operations to foster a brighter and more sustainable future. Also, for small or new businesses, understanding the… Continue Reading